The Health and Human Services industry has been on the rise for many years. Last month, Deloitte University Press reported that employee growth in the industry has increased by 42% since the year 2000, a staunch contrast to the overall private sector’s employment growth of just 9.8%. The report concludes that the competition for highly skilled clinical staff is becoming increasingly aggressive and demand doesn’t seem to be letting up.
Differentiating yourself from the competition to attract and retain top talent begins with implementing an effective HR strategy. Here are a few key ways you can develop your organization into an employer of choice for today’s workforce.
Develop Your Company Culture
Instilling a strong company culture and employer brand is key. Highly skilled prospects know they have options, leaving it up to you to show them why you are their best option. During the hiring and onboarding process, it’s important that the new hire has a clear understanding of what the organization has to offer outside of salary and benefits and to decide if the two are a good match. With an industry turnover rate over 20%, establishing a good fit early on is vital to retaining top talent.
Step Up Your Online Presence
Even with a strong culture as a competitive advantage, you still need to get the word out about your organization and the open positions. This involves communicating the characteristics of your workplace across various channels. According to a recent Workforce Management Trends survey DATIS conducted, 84% of respondents said they use as many as five different channels, including the organization’s website, job boards, employee referrals, social media, and word of mouth. The more visibility your job openings have, the more likely you are to recruit top talent. In addition to common recruiting channels, demonstrate how much your current employees love working at your organization by sharing real employee experiences. To get started, even something as simple as an “About Us” page with team pictures and bios can help prospective candidates connect with existing employees.
Keep Your Team Happy
Reward hard work and make advancement opportunities known. According to the Society for Human Resource Management (SHRM), 33% of organizations are now offering their top talent greater benefits packages when they can’t match competitor salaries. Communicating your organization’s benefits and growth opportunities is a great way to keep employees engaged and satisfied. Establishing goals for the entire organization and monitoring them closely will allow for maximum alignment and will overall increase employee engagement.
The Health and Human Services industry is growing at a rapid pace, and the need for highly skilled clinical staff is more competitive than ever. Get ahead of the crowd and step up your HR strategy to attract and retain top talent with even more tips by downloading our ebook: Recharge Your HR.