This DATIS Blog article, Training and Coaching Is (Not) Expensive, was originally written by S. Anthony Iannarino, The Sales Blog, on March 24, 2014 and was reposted with permission.
Often times, people believe that offering professional training to their employees is too expensive, but at what cost should an organization spend money for a well trained staff? Organizations believe they are unable to afford training and coaching cost, however expenses begin to occur when organizations are not maximizing their production capabilities. Training and coaching is an investment and should be considered a primary focus.
It costs money to provide your people with professional training. The better the training, the more money it costs, as you would expect. The bigger and the more important the outcomes, the more you are likely to spend.
Coaching costs money, too. Really good coaching costs much more than you might expect. But if you want to identify the obstacles (always internal) and blast through to better performance, you have to pay the price. There isn’t anything that produces greater results faster than good coaching, but it isn’t cheap.
But training and coaching are expensive in other ways. To provide people with training opportunities, you have to take them off the field. While your people are being trained, they’re not working. The same is true of coaching; it takes time. It’s hours away from the work you hired people to do.
To read more of this blog, please visit The Sales Blog, Training and Coaching is (Not) Expensive.